I’ve been thinking a lot about this lately, and have finally decided to voice my concerns. I think people are afraid of color. They like to look at it, but they don’t like to use it. I’m going to list a few examples.
Since the beginning, black cars have sold the most.
Black, brown, and gray are the most popular color choices for clothing, especially jackets. But you can’t argue against the fact that the man in the middle is enjoying his outfit the most.
People prefer to eat things that are some shade of brown.
Food is especially delightful when it is brown and topped with something brown.
Raise your hand if this is you.
I could go on about houses, inside and out, jewelry, this list is endless. Personally I think it is time for a change. Read on and realize how much more appealing the rest of the post is.
Don’t you feel rejuvenated from looking at all that color? I do. This is why I focus on color when I make art. I need color. When customers are shopping for a scarf they initially ask for something in black. If I always had a scarf that was all black they wouldn’t be very unique, would they?
I work hard to make Florida Scarf like Art on Sedatives. (to stress this point I have chosen to randomly capitolize words) By this I mean that my focus is color contrast and texture. I want to make things that seem alive. Of course, the product needs to be wearable, so I also apply some rules of fashion.
The scarves and hoods are small. It’s an easy way to enjoy color. It surprises me how many people are intimidated by even that. I spend most of my money on sale fabrics. These fabrics are the ones that are most outrageously colored. I take it and cut it into my little 5″x30″ rectangle and make it manageable. People need time to process. A certain fabric may not stand a chance as a dress, but turning it into a scarf gives it potential.
The same reasoning can be applied to answering the question of why more people don’t like salad. I think they see all the color dancing around the plate and assume it can’t be good. You can however, get people to eat a single serving of carrots, or strawberries. Again, in small portions color is manageable.
Everyone needs to realize that color gives us energy and life. It can make you more happy to surround yourself with color. Take the holidays for instance. People like color then. They wrap their house in color. The purpose of the holidays is to spread cheer by decorating things. Wouldn’t we all be better off if this was the intent year round?
So honk if you love color! Get your lighters up!
This is Sarah Geraci For Color